Considered by some to be a true marketing genius, and others a media hog, Paris Hilton continues to stir up a scene wherever she lands.

Most recently, a throng of screaming fans and press converged in the heart of Montreal on Sunday night to get their fill of the heiress in action.

"I love Montreal,” Hilton told the crowd as she left her hotel for a night on the town, which consisted of stops at dinner spot Ora, and the ever-hip Tribe Hyperclub.

AP reports tell of the scene: “Shouts of ‘Paris, I love you!’ could be heard from a crowd of onlookers who gathered in front of the St. James Hotel. A black SUV with bodyguards transported Hilton about 100 meters to the club, where dozens of fans had waited hours for her arrival.”