Paris Hilton has revealed that she is working non-stop to ensure that her new footwear collection is a huge success.

The socialite insisted that she has designed all of the shoes herself, rather than simply putting her name to a collection which had already been produced.

"This week I am at my booth all day working, meeting all the buyers, showing them all my favourite styles and taking orders," Hilton told Fox News.

"We have monthly meetings where the design team comes in or I fly into New York, and we go over different designs and I'll send them drawings or inspirations. It is my line so I do it all, but it's a lot of fun to actually draw something and then actually see it here today."