The 28-year-old comments on the ad campaign for the new scent saying, “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid.”

She adds, “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”

Partnering with Parlux Fragrances for her perfume, Siren will arrive in stores July.

For more information, head over to www.parishiltonsiren.com