Everyone loves to hate on Paris Hilton but one person that is siding with her is "Heroes" hottie Hayden Panettiere. She think that Paris is a "genius" and she is not a dumb blonde that everyone thinks she is.

She says, "She's a nice girl and a lot brighter than people give her credit (for) but no one sees her like that because she plays this character all the time. She's actually a marketing genius."

One thing's for sure is that Paris is a marketing genius. She has definitely made herself into a worldwide brand just by acting like the way she does.